Do-it-yourself Advertising

Do-it-yourself Advertising

How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More

Book - 1993
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A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
Publisher: New York ; Toronto : J. Wiley & Sons, [1993]
Copyright Date: ©1993
ISBN: 9780471553892
0471553891
Branch Call Number: 659.1 Hah 33an 01
659.1 Hah 33gf 01
659.1 Hah
Characteristics: xxi, 246 pages : illustrations --.

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