Made to Stick

Made to Stick

Why Some Ideas Survive and Others Die

Book - 2007
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NEW YORK TIMES BESTSELLER * The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick , Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.
Publisher: New York : Random House, [2007]
Copyright Date: ©2007
ISBN: 9781400064281
Branch Call Number: 302.13 Hea
Characteristics: 291 pages ; 22 cm
Additional Contributors: Heath, Dan 1973-


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Nov 17, 2017

Excellent tips and guidelines for writing. Information is presented in a understandable, easily digestible format. This book is from 2007 so it doesn't use recent examples, as well as using examples that might not have been nowadays due to recent changes in the sociopolitical climate (such as the Jared Fogle story), so try not to judge it based on that. If you are planning on getting into writing in any format, or maybe just want to make effective arguments, I highly recommend this book.

Corey G Brooks Feb 09, 2015

I hope to make this book a pebble on the road to progress I have made for myself. Having finished, I'm sure it will be.

Jan 03, 2015

a well-organized book on ways to "make things stick." I appreciated the fresh ways that were explored!

May 22, 2014

Though this book is mainly written for business and teaching professionals I think this book is excellent for the general reader as well. As it shows how to craft ideas that stick, it can be used in reverse to not let those ideas stick.

JCLKimG May 16, 2013

Great read for business professionals. If you liked this, check out The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell and Contagious: Why Things Catch On by Jonah Berger.

Mar 27, 2012

Fantastic read, many concrete examples. The authors are clear experts on 'stickyness' and the book itself is no exception. Read it in a day & added it to my bookshelf the next.

BPLNextBestAdults Jan 05, 2012

Why do some ideas thrive and others die? This is the question posed by brothers Chip and Dan Heath. In researching this question, the authors have come up with 6 principles that are foundational for making ideas memorable. From education to business to non-profit, this book is a must-read for those hoping to make a big impact with their ideas and plans. Communication can involve anything from a simple memo to an advertising campaign – and we all want the ideas involved to remain with people afterward. This quick-paced, insightful read is guaranteed to give the reader something to think about and challenge them to make their ideas stick.

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