Why Most Advertising Fails and How to Guarantee Yours SucceedsUnknown - 2006
'What Sticks' reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.
Publisher: Chicago : Kaplan Pub., 
Copyright Date: ©2006
Branch Call Number: 658.84 Bri
Characteristics: xxi, 275 pages ; 24 cm