The Visual MBA

The Visual MBA

Two Years of Business School Packed Into One Priceless Book of Pure Awesomeness

Book - 2019
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Jason Barron spent 516 hours in class, completed mountains of homework and shelled out tens of thousands of dollars to complete his MBA at the BYU Marriott School of Business. Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class--visually capturing the essential points of his education--and providing an engaging and invaluable resource.

Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.

Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.
Publisher: Boston : Houghton Mifflin Harcourt, 2019.
ISBN: 9780358023951
Branch Call Number: 658 Bar
Characteristics: x, 193 pages : colour illustrations ; 24 cm


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May 23, 2019

An easy read. Depending on your background, a waste of time to a good read. Takeaways:
1. Pretty extensive MBA syllabus of Powerpoint slides but framed as "sketchnote" with hand-drawn/written fonts. Topics from team building, leadership, negotiations and global expansion. (Complete list of topics in "Summary" and "Quotes.")
2. Based on his Masters of Business Administration classes from Brigham Young University in 2017 but nearly all of his listed references are popular business books and articles from Forbes, World Economic Forum in Davos, Stanford University, Ted Talk, Cognitive Psychology, ... particularly "Harvard Business Review".
3. The book is useful as a check list in starting, running and growing a business (business functions: product development, marketing, operations, globalization, human resources, managing change, ethics, venture capital, accounting/finance etc.) but readers will have to attend formally or online MBA courses to learn more than bullet points.


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May 24, 2019

Topics (Contents):

Leadership, Corporate Financial Reporting, Entrepreneurial Management, Managerial Accounting, Business Finance, Marketing, Operations Management, Strategic Human Resource Management, Business Negotiations, Strategy, Business Ethics, Entrepreneurial Finance, Judgment and Decision Making, The General Manager’s Role, Strategic Thinking, Creativity and Innovation, Startup Marketing Essentials, Performance and Incentives, Global Management, Putting It All Together.


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May 24, 2019

The business journey, from creating a business plan to global expansion:

Find out who to serve; Come up with an idea; Experiment; Validate your idea; Plan; Map your strategy; Decision making; Branding; Business entity setup; Marketing; Measure & diagnose; Refine your product & marketing; Problem solving; Leadership; Ethics; Building teams; Performance improvement; Employee retention; Managing change; Grow and invest in the business; Global expansion; Operations; Negotiations.

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