Sales Enablement

Sales Enablement

A Master Framework to Engage, Equip, and Empower A World-class Sales Force

Book - 2018
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Smarter buyers require smarter selling. A robust enablement program helps sales professionals speak to the customers in their terms. In fact, revenue plan attainment for organizations with an enablement program is 8.2 percentage points higher than those that don't have such a program. Sales Enablement will provide the much-needed clarity in the market on what sales enablement actually is and how to implement it in a holistic way that covers training, content and, the supreme discipline coaching, to ensure sustainable and measurable performance impact. Based in MHI's Sales Force Enablement Master Framework, it will redefine the fragmented enablement space, and become THE 101 guide for all enablement leaders. Sales Enablement will cover all the essential steps for enablement leaders to make their next decisions to grow their enablement practice to achieve their desired sales results. This comprehensive guide will have step-by-step approaches for implementation, best practices and case studies from customers, and all of that is backed up by research.

Publisher: Hoboken, New Jersey : Wiley, [2018]
Copyright Date: ©2018
ISBN: 9781119440277
Branch Call Number: 658.8102 Mat
Characteristics: xvii, 234 pages : illustrations ; 24 cm
Additional Contributors: Schenk, Tamara 1967-- Author


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