"More than a hundred years ago, Kraft started with one man's desire to make cheese accessible and long lasting. After many experiments in his kitchen, James L. Kraft came up with processed cheese by 1916. This innovation was the first of many successes! Today, Kraft is known for its cheese Singles, Macaroni & Cheese, and many more recognized items. Kraft will inspire hungry readers with its growing product line and powerhouse partnerships. This title includes: company timelines, marketing slogans, infographics, and fun facts!"