The Fuzzy and the Techie

The Fuzzy and the Techie

Why the Liberal Arts Will Rule the Digital World

Book - 2017
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Financial Times Business Book of the Month
Finalist for the 2016 Financial Times/ McKinsey Bracken Bower Prize

A leading venture capitalist offers surprising revelations on who is going to be driving innovation in the years to come

Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.

But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies - not the techies - who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. It is they who are bringing context to code, and ethics to algorithms.They also bring the management and communication skills, the soft skills that are so vital to spurring growth.

Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations are at the center of innovation in business, education, and government, and why liberal arts are still relevant in our techie world.
Publisher: Boston : Houghton Mifflin Harcourt, 2017.
ISBN: 9780544944770
Branch Call Number: 384.30112 Har
Characteristics: xi, 290 pages ; 22 cm


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Nov 05, 2017

Hartley gives a view between a political science and business perspective on why deep thinking from the liberal arts (even if "fuzzy") often offers better solutions to technology problems, innovation, and even management than sheer "techie" skills. Throughout, the author takes both very current research and a plethora of real-life examples to debunk what may be a "faux dichotomy" between techies and those from the traditional liberal arts (including, of course, programs in physics and other sciences) and the social sciences. He details how skills of deep inquiry and explaining the human condition - *together with* coding skills - can offer the most innovative solutions for human-computer interaction, and website design, and pioneering services, and solving global issues, and humanizing big data, and filling the jobs of the future.

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