Comic Wars

Comic Wars

How Two Tycoons Battled Over the Marvel Comics Empire--and Both Lost

eBook - 2004
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As ferocious and fateful as any battle in the pages of Marvel Comics, this is the true story of the life-or-death struggle for Marvel -- choked by bankruptcy in 1996 because of high-powered money men who did not care at all about Spider-Man, the X-Men, the Incredible Hulk, Captain America, or the other iconic heroes of the comics. Coming meticulous investigative reporting with entertaining story-telling, COMIC WARS exposes the actions and motives of two Goliath-style corporate raiders (Ronald Perelman and Carl Icahn), two innovative Davids (Avi Arad and Ike Perlmutter), and some of the world's biggest banks. It is the rollicking true tale of a unique Wall Street showdown, of a surprising emergency from the ashes, and of Marvel's triumphant reinvention as the producer of hit Hollywood movies: the Spider-Man films, Iron-Man, The Hulk, Captain America, the X-Men series including Wolverine, and the crowning glory of The Avengers.
Publisher: Made available through hoopla, 2004.
[United States] : BookBaby, 2004.
Characteristics: data file
1 online resource
Additional Contributors: hoopla digital

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m
mammothhawk229e
Apr 22, 2018

Highlighted the greed & maximizing profit via Saturday morning cartoons, action figures, graphic novels, questionable movies & any licensed products or creating exclusive distributor & ignoring making the actual comic book with dubious artists & writers.
A lot of direct marketing comic store & later sports card owners cursed Marvel & legalized Ponzi con artist so called financial wizard Rob Perelman as they went belly up or forced to bow down to new business practices & higher prices.
Icahn tried to buy imploded Marvel via now worthless junk bonds Rob flogged.
Sure I mad Toy Biz "White Knight" sold to Walt Disney or that Perelman never got punished for pocketing 500 million dollars.

Fascinating reading for anyone interested in Marvel and its history. This isn't about the comics at all: it's about the magnates at the top of the pyramid, who play with the money, not the product. A real eye-opener in many ways. It ought to be a TV miniseries: billionnaires fighting billionnaires, lawyers fighting lawyers, judges fighting other judges.

It's a wonder that Marvel Comics surivived the bloodbath.

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