Shoe Dog

Shoe Dog

A Memoir by the Creator of Nike

eBook - 2016
Average Rating:
8
Rate this:
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"-- Provided by publisher.
"Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"-- Provided by publisher.
Publisher: New York : Scribner, 2016.
Characteristics: 1 online resource
text file
Additional Contributors: OverDrive, Inc. - Distributor

Opinion

From the critics


Community Activity

Comment

Add a Comment

w
wmtlady
Sep 13, 2017

I think this may be the most captivating, educational, and motivating memoir I have read to this point in my 6+ decades of life. I could easily justify buying my own copy for my personal library, but I'm trying to not add "things" to my life now. If you have never been attracted to biographical books before, this one is a good book to change that situation. I looked for a "ghost writer" since it is so well written but couldn't find any mention. I'm glad I took the chance on it. Get in line; it will be worth your wait.

m
MadelineB30
Jul 07, 2017

My favourite part of this book was to see how hard it was to run a business and how they came up with the name nike and why they had made the logo a swoosh. I liked learning about how many people they had to pay in order to keep working. I would not give any negative feedback about this book.

v
vullankib
May 31, 2017

Glad this is my first book for this year. Phil Knight let us be part of his journey right from the start through the struggles, the tides of ups and downs. I would highly recommend this book for anyone who is looking for answers of where to start and to understand how tough the journey would be in pursuit of ones dreams.

o
Orcacreative
Mar 11, 2017

What a journey, what a life! This is a must read for everyone especially young people in search of wisdom and direction in life. To provide that, seems to be the main reason that drove Mr Knight to write this book, insightful, humorous and honest.

In the last chapter of the book:

"It would be nice to help them avoid that typical discouragements. I'd tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I'd tell men and women in their mid twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."

"The harder you work, the better your Tao. And since no one has ever adequately defined Tao, I now try to go regularly to mass. I would tell them: Have faith in yourself, but also have faith in faith. Not faith as others defines it. Faith as you define it. Faith as faith defines itself in your heart."

d
dthomas6
Nov 10, 2016

Couldn't put it down. Phil Knight comes off surprisingly humble, introspective and even funny. Fantastic anecdotes. Some crazy characters helped build Nike, and Knight shares credit with all of them.

m
mugglez
Oct 22, 2016

a pleasant surprise, I listen to this in audio form. What an amazing "story". Some really great 1 liners and great advise. Reading his story and living in the area knowing those places he speaks of made such a great connection. I replayed it immediate and borrowed the hard copy. I hope there is a shoe dog II in the future

JB18 Jul 19, 2016

Boring , boring and bad

w
writermala
Jun 29, 2016

When the writer Phil Knight says he loved selling shoes as opposed to encyclopedias or Mutual Funds because he believed in running he had me as a fan. Throughout the book it is a recurring theme - the employees' love for running. Knight and his people wanted their work to be play. And they worked (or played) as long as it took to make the company -Nike-
successful.
This memoir of the founder of Nike was indeed interesting and I would recommend it as a good non-fiction book to read.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at VPL

  Loading...
[]
[]
To Top