Brand, Meet Story
How to Create Engaging Content to Win Business and Influence your AudienceBook - 2016
"Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In 'Brand, Meet Story', Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first."-- Provided by publisher.
Publisher: New York : Bibliomotion, Inc., 
Copyright Date: ©2016
Branch Call Number: 658.827 Lev
Characteristics: 102 pages : illustrations ; 22 cm