Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing

Book - 2016
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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most bang for your buck
Harness mobile search advertising and Facebook ads for maximum results
Publisher: Irvine, California : Entrepreneur Press, [2016]
Copyright Date: ©2016
ISBN: 9781599185781
Branch Call Number: 658.872 Mar
Characteristics: xii, 220 pages : illustrations ; 26 cm
Additional Contributors: Zamir, Talor - Author

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