What Customers Crave

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

Book - 2017
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True Influence Top 25 B2B Must-Read Books of 2017

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016

LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017

Mashable Best New Marketing Books to Read in 2017

Think you know your customers? Think again.

The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:

Gain invaluable insights into who they are and what they care about * Use listening posts and Contact Point Innovation to refine customer types * Engineer experiences for each micromarket that are not only exceptional, but insanely relevant * Connect across the five most important touchpoints * Co-create with your customers * And much more

When you learn to provide your customers with exactly what they want, they not only buy--they come back again and again...and bring their friends.

Publisher: New York, NY : AMACOM, [2017]
Copyright Date: ©2016
ISBN: 9780814437810
Branch Call Number: 658.812 Web
Characteristics: ix, pages : illustrations ; 24 cm

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