All About Them

All About Them

Grow your Business by Focusing on Others

Book - 2016 | First Da Capo Press edition.
Average Rating:
Rate this:
The best companies and most successful salespeople live by a three-word mantra--"all about them"--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story- selling ); brand authenticity and transparency; and more.
Publisher: Boston, MA : Da Capo Lifelong Books, 2016.
Edition: First Da Capo Press edition.
ISBN: 9780738219202
Branch Call Number: 658.827 Tur
Characteristics: xix, 291 pages ; 22 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at VPL

  Loading...
[]
[]
To Top