Reputation Strategy and Analytics in A Hyper-connected World

Reputation Strategy and Analytics in A Hyper-connected World

Book - 2016
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"This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case"-- Provided by publisher.
Publisher: Hoboken : Wiley, 2016.
ISBN: 9781119052494
Branch Call Number: 659.2 Fos
Characteristics: xvii, 131 pages : illustrations ; 24 cm

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