Start With Why

Start With Why

How Great Leaders Inspire Everyone to Take Action

eBook - 2016
Average Rating:
Rate this:
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at Do you want to inspire others and achieve success? Find out how following your passion and weaving it into every part of your business or cause can help you attain levels of success few are ever able to reach. Start with Why by Simon Sinek explores what it means to be a true leader. Many people have lofty goals to change an industry, but few are able to accomplish them. Most are motivated by the wrong things, like money and power, or they go about running a business in a manner that is essentially back-to-front. True leaders and innovators, on the other hand, run a business or campaign by starting with WHY. Figuring out WHY you're doing something will help you draw loyal customers, followers or employees, and sets you on the path toward success. You will learn: ʺ What it means to start with WHY ʺ How failing to keep your WHY in mind can lead to failure ʺ Why giving your customers what they want doesn't always lead to success.
Publisher: [United States] : Joosr Ltd, 2016.
Made available through hoopla, 2016.
Characteristics: 1 online resource
data file
Additional Contributors: hoopla digital


From the critics

Community Activity


Add a Comment
Jul 18, 2019

Any idea when this book will be available.?

Sgordano Apr 23, 2019

I've read this book both as a part of a mentorship program and as a student. I like Sinek's voice. Of course I can't agree with everything he indicates in the text but I do agree with the ultimate line that if you don't have a "why" you're going to have a hard figuring out how to accomplish your goals. Life and work are empty when you don't have a reason or purpose to achieve.

Apr 03, 2018

great perspective. recommend.

Feb 20, 2018

A complete waste of time! Mr. Sinek has collected a few interesting anecdotes and trying to force fit it to the conclusion. There is no explanation or critical examination why things work the way they do. There is also no data to support his findings. The central idea is that one needs to start with the "why". "Why" in this case is the purpose or mission which guides a person or company's actions. This is not a new concept. It has been discussed by countless people and is a standard of any marketing text. To compare a well-written text, read "Good to great" or "The Innovator's dilemma". They build their arguments painstakingly and also take great pains to find and explain examples which do not conform to their theory. This book is a lazy attempt at explaining great endeavors.

Jan 29, 2017

tl;dr version: Avoid, watch the 18 min TED talk instead.
Full review at:

Sep 19, 2016

Sinek's basic premise is "if you don't why you're doing something, the how and what don't matter in the long run". Using both historical and contemporary examples, he illustrates how organizations find their why and also lose their why. Sinek also addresses the issue of how companies lose their legendary success after the founder leaves the organization. I especially liked his chapter "The Biggest Challenge is Success". Although some of his examples are a bit dated with a 2011 publication date, his basic assumptions and premises ring true.

WVMLlibrarianCathy Feb 16, 2016

A very positive book with an interesting perspective on the things that motivate people, make them happy, and feel successful in their lives. It is a more in depth look at the theory Sinek explains in his TED talk of the same name, and his website

Feb 26, 2015

I actually liked his follow up book better, but the principles that are shared within are all like "a - ha" moments that the reader will face palm themselves and be thankful that Sinek has finally put into words what they always felt: that the most successful among us are the ones who know WHY.

Dec 17, 2014

If you are an admirer of writers like Steven Covey, then Simon Sinek is an invaluable addition to the list. His Golden circle theory is well elaborated for individuals, entrepreneurs, organizations and even countries. Great examples of people of the "WHY" gene who inspire others to take actions and ideas that changed the world. It leaves us pondering though - Are the Why guys born so? Are there no people with both the why and How, or WHy, How and What genomes? Reminds me of an African proverb that you cannot learn to become left handed in old age. This is especially, if people with certain attributes are born with the traits. Everything the book says is believable and great. A little repetition in the middle of the book that slows my pace. But at the end, it gets over and surely, the book stimulates the why in me and what I do. A must read for leaders and leaders to be. And... they should not come back. Why should there be "I'll be back?"

Aug 23, 2013

This is one of those books that you have to OWN. It's such a great reminder to never loose sight of your beliefs. This book apply's to leaders in any field too! Highly recommended!!!

Age Suitability

Add Age Suitability
Aug 07, 2018

aquiggles thinks this title is suitable for between the ages of 18 and 45

Jun 14, 2017

Rizsheikh thinks this title is suitable for between the ages of 20 and 40


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at VPL

To Top