Creating What People Love Before They Know They Want ItStreaming Audiobook - 2011 | Unabridged.
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good does not equal magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
Publisher: [United States] : HighBridge, a division of Recorded Books, 2011.
Characteristics: 1 online resource (1 audio file (11hr., 45 min.)) : digital. digital,Digital recording data file